Shop your way to a flight award
Since 1992, EuroBonus has offered members a variety of ways to earn points. Combining your American Express or MasterCard with your EuroBonus card has been one way to secure a steady flow of points on all payment transactions. Now it’s possible to earn even more not just when traveling but also on the ground – simply by swiping your EuroBonus card when shopping or dining at participating partners.
“Offering members the chance to earn points while shopping on the ground strengthens the EuroBonus community,” says Stephanie Smitt Lindberg, VP Customer Journey and Loyalty at SAS. “It means EuroBonus members benefit from membership every day, no matter where they are. And being able to collect EuroBonus points both up in the air and on the ground supports SAS’ intention to be a full-service membership airline.”
After shopping or dining at participating outlets, members simply swipe an ordinary EuroBonus membership card in the payment terminal prior to payment and voilà!
“The concept, which is available in Norway, Sweden and Denmark, has been particularly successful when it comes to restaurant visits,” says Magdalena RohdinHurtig, Project Manager at SAS EuroBonus. “Previously, we haven’t been able to award points to EuroBonus members when they’ve been dining out, but it’s now possible and it’s a great way to earn points each month, even if you’re not traveling.”
‘EuroBonus members benefit from membership every day, no matter where they are’
Currently, there are approximately 500 participating merchants in Denmark, 250 in Sweden and 30 in Norway, and the number of affiliated outlets is continuing to grow. Typically, for every 100 Danish, Norwegian or Swedish kronor spent, you’ll earn 100 EuroBonus points, although the number varies from partner to partner.
“We value our cooperation with merchants of all sizes that are relevant to our members, whether those are bigger chains or smaller businesses,” Rohdin-Hurtig says. “Some EuroBonus members travel just a few times a year and they are as important to SAS as our more frequent travelers. EuroBonus In Store allows all members to collect points on things other than flights – and this helps them reach flight awards more quickly.”
To find out where you can earn points on the ground with EuroBonus In Store, simply download the SAS App and visit EuroBonus/Where to earn points or visit SAS’ website.
Published: March 20, 2017